26 dot two Consulting

We can be your competitive edge.

Today’s marketing eco-system is so complex it can easily become a sinkhole of wasted and ineffective investments. We can help you navigate and analyze your marketing strategy.

services

Services

WHAT WE DO

Give solid, proven, un-biased perspectives on your current strategies. Our advice and insights come with no hidden agendas.

Create “what if” scenarios by building frameworks from the ground up, as well as providing direction on existing strategies.

Re-imagine your funnel marketing strategies so you can create more resonance, impact, and engagement while reducing waste.

Lay down the groundwork for “no impression left behind” by looking at your media and creative through a synergistic, non-siloed lens.

Establish higher accountability with clear campaign performance criteria beyond impressions, clicks, traditional demographics and website traffic.

Engineer campaigns to benefit trade sector strategies and increasingly diverse channel marketing.

Help develop strategies that capitalize dynamic and customized consumer communications.

HOW WE DO IT

Pre-Briefing

On-Site Discovery and Immersion

Check – Ins

On-Site Recommendations

Re-Calibration & Implementation

our-philosophy

Millions of marketing dollars are wasted annually. Cut your waste and increase your impact.

meet-chris

Chris Beck

CHIEF VISION OFFICER / CONSULTANT


Chris Beck is a thought leader and sought-after speaker in digital and media strategy. He is the founder and chief vision officer at 26dottwo, and heads the offices in San Francisco and New York. Chris has worked to pioneer a new approach to strategy and planning called “reverse engineering”. It redefines the funnel by using backward planning to create more impact, resonance, and engagement along the consumer journey. He also specializes in deconstructing traditional marketing to create more impact, synergy and value.


drop-me-a-line
Drop me a line
parallax

Digital consumers have up to four connected devices. How connected is your strategy?

street-cred

Street Cred

MEDIA THOUGHT LEADERS

With our cutting edge media strategies, our founder has been asked to speak on various panels focusing on innovation and tech in the media landscape, including:

SunTrust Internet & Digital Media Conference, May 2015 SF

Street Fight Summit West 2014, June 2014 SF

The sfBIG Mobile Conference, June 2013 SF

IAB Digital Conference, June 2013 SF

AdTech, April 2013 SF + Monthly Blogger

Media Week, October 2012 NY

Pivot Conference, October 2011 NY


our-philosophy-two

Redefine a win. Leave no impression behind.

endorsements

Endorsements

They are setting the bar for digital media strategy.

“Yes.” The word I would use without hesitation if someone were to ask me if they should hire Chris and his team at 26 Dot Two. Time and time again they pushed boundaries and drove results for our business. I can’t say enough about their ability to innovate, their attention to detail, and their dedication to customer service. They are setting the bar for digital media strategy. Chris and his team are true pioneers.

Ben FriedlandVice President, Marketing at Lucky's Market

Exceptionally insightful and well suited to the ever changing demands of advertising in the retail world.

In the three years that I have worked with Chris I have found him to be exceptionally insightful and well suited to the ever changing demands of advertising in the retail world. Chris and his team have always gone out of their way to continually gather perspectives from within and outside of our company. Chris is able to incorporate these perspectives and continue to introduce new cutting edge advertising ideas that help position our brand ahead of our competitors. Anyone looking for real consumer insights, media trends and action inducing creative should give Chris a call.

Danny OlivasVP of Marketing, Digital and Creative at Westfield

Instrumental in helping us identify and create relevance with specific critical users.

Instrumental in helping us identify and create relevance with specific critical users. The process involved facilitating internal group meetings gaining enterprise wide support and input in to the plan, as well as integrating solutions and integration for our key manufacturer partners. The work involved a multi tiered media plan using traditional and digital solutions to reach them.

Sean MarxCEO, Give Something Back, Inc.

His energy and creativity is boundless and his deep insight in the digital space is exceptional.

Chris has been and exception resource as we’ve rolled out markets both domestically and internationally, his energy and creativity is boundless and his deep insight in the digital space is exceptional. He’s a true partner to the business.

Russell BarnettChief Marketing Officer at KeVita

Chris is exceptionally talented and experienced in digital strategy, plan, development, optimization and execution.

Chris is exceptionally talented and experienced in digital strategy, plan, development, optimization and execution. He delivered a very efficient and effective digital media plan for Gardein that resulted in brand awareness and purchase intent increases unheard of by Nielsen. He’s honest and does what’s right for your brand, not what’s the most profitable for his business.

Ashlyn NeffBrand Manager at Gardein

Chris and 26Dottwo are the agency for the future for those that don’t want to be yesterday’s news.

Truly a white glove partner where constant innovation meets real revenue impact. Chris and his team de-constuct “traditional” media and how to generate solid impact from digital. There is no “template for success” rather each campaign is incubated and customized based on our objectives. They are extremely fast and nimble which is critical in the ever changing retail landscape. 26Dottwo is the agency for the future for those that don’t want to be yesterday’s news.

Norma QuonExecutive Director of Marketing at Whole Foods Market

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