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Media Strategy & Buying

26 Dot Who?

Are Your Impressions Making An Impression?

Moving From Raw Impressions to Impact Impressions and Time-Based Models

Raw impressions used for planning or gauging campaign performance are nothing more than commoditized media in a customized media environment. In a time when leveraging data is a competitive advantage, raw impressions truly are “garbage in, garbage out”.

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Media Engineering: Is Your Media and Creative Really Connecting?

Consumers love going down rabbit holes. They welcome serendipitous discovery. They only “tolerate” ads. Therefore, it is crucial to build campaigns that leverage creative, data, research, and innovative technology with each tactic. The synergistic marriage of media technology and creative is a key ingredient in dynamic and customized campaigns.

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